Launch of S!Factor

SHEMAZING! TV launches ‘S! Factor’ Competition to find new Presenter

Dublin: 1st April 2014, SHEMAZING! TV, the latest addition to Ireland’s fasted growing celebrity, style, fashion and entertainment news website is excited to announce the launch of their new ‘S! Factor’ competition.

The competition, sponsored by new Cadbury Eclairs Velvets, will run for 8-weeks, and will see TV presenter hopefuls put through their paces from the audition all the way to their first red carpet interview. With every step of the competition captured on film and updated to the website, online users will get the chance to vote for their favourite contestant, while the judges make the decision in the grand finale.

The ‘S! Factor’ judging line-up includes model, radio presenter and TV personality Daniella Moyles; TV presenter and radio DJ – Sarina Bellissimo and IMAGE magazine’s beauty editor and owner of beauty-bootcamp Liz Dwyer.

Launch of SHEmazing!TV S!Factor competition

Pictured at the launch, the S!Factor celebrity judging panel with IMAGE magazine’s beauty editor and owner of beauty-bootcamp Liz Dwyer, model, radio presenter and TV personality Daniella Moyles and TV presenter and radio DJ – Sarina Bellissimo.

Speaking at the launch, the judges outlined what they will be looking for in their search for the new SHEMAZING! digital TV presenter star:

“TV presenter hopefuls should be confident and extrovert but with an easy going, friendly reporting style. They will have a clear voice with just the right pitch and a good command of the English language”, said Daniella Moyles.

“I’m looking for someone with a natural ability to engage with her audience, a bubbly personality with intelligent well thought out commentary or interview questions, and certainly not afraid to ad-lib when on the spot”, commented Sarina Bellissimo.

“The winning SHEMAZING! TV presenter will make the best of their assets and have a good eye for what suits their colouring and body shape. They should look at home in front of the camera with a relaxed, natural style,” according to Liz Dwyer.

Those wishing to break into TV presenting just like Laura Whitmore did with the MTV competition in 2008, should visit the website for all the competition details. Entries will be accepted by email or applicants can head down to the LIVE auditions taking place in the loft of the Warehouse flagship store, South King St, on Saturday 5th April from 12pm – 2pm.

Commenting on the S! Factor competition sponsorship, Senior Brand Manager for Cadbury Éclairs, Karl Tyndall said; “We’re really excited to be a part of the S! Factor. I have no doubt it will be the topic of conversation for every young person looking to get their big break in the media industry, not to mention the chance to rub shoulders with the stars! Our new Cadbury Eclairs Velvets are the ideal fit with this very special and innovative departure for the SHEmazing website”.

The winner of the S! Factor will enjoy a part-time TV presenting role for the digital SHEMAZING! TV channel, reporting from the red carpet at music and movie events, keeping us informed on the latest fashion and beauty launches and much, much more.

To see the S! Factor judges’ interviews and more log on to