May 16, 2014

Winner of S!Factor

Winner Ciara O`Doherty is the next SHEMAZING! TV Presenter

Friday, 16th May 2014, SHEMAZING! TV, the latest addition to Ireland’s fastest growing celebrity, style, fashion and entertainment news website is excited to announce the winner of its ‘S! FACTOR’ competition. Ciara O`Doherty wins the competition to become the next SHEmazing! TV Presenter, outshining thousands of hopefuls and overcoming stiff competition from other finalists proving she has what it takes to be the next SHEmazing TV presenter. Watch the live recording of the winner announcement here:

As part of the prize, Ciara will enjoy a part-time TV presenting role for SHEMAZING!`s digital TV channel, the role involves rubbing shoulders with the stars while reporting from the red carpet at music and movie events. She will also be keeping us up-to-date on the latest fashion and beauty trends. This exciting opportunity won`t prove too challenging for this Galway native who is an experienced fashion presenter and the author of a successful fashion and beauty blog.

S!Factor winner Ciara O`Doherty

The next SHEmazing!TV presenter Ciara O`Doherty

Speaking at the grand finale earlier today was Laura Haugh, Producer for SHEmazing! TV. “We would like to take this opportunity to congratulate Ciara and welcome her to the SHEmazing! TV team. We are delighted with the outcome, overall the competition was a huge success. We received thousands of entries from all over Ireland and from as far away as America and the United Kingdom. Unfortunately there can only be one winner and our hearts go out to the other three finalists Lisa Kavanagh, Aisling Bodkin and Emma O`Farrell.  We would like to thank everyone who entered the competition, we were very impressed with the high standard of applications and we wish them the best of luck in the future.”

The competition, sponsored by new Cadbury Éclairs Velvets, ran for 8-weeks, and saw TV presenter hopefuls put through their paces from the live auditions all the way to their first celebrity interview. Every step of the competition was captured on film and updated to the website, where the public got the chance to vote for their favourite contestant, with the judges making the ultimate decision in the grand finale.

Karl Tyndall, Brand Manager for Cadbury Éclairs commented on the successful sponsorship of the competition, “I was delighted with what transpired from our sponsorship of the S! FACTOR. By partnering with we found a partner to help us communicate directly with a large segment of our target audience through a new and innovative digital medium. This vehicle delivered amazing brand awareness, through multiple touchpoints, and provided a seamless interaction for the launch of our new product – Cadbury Éclair Velvets, all in a hugely efficient way! Added to that we really felt part of the team in helping to find the S! FACTOR winner – Ciara O’Doherty, which just illustrates the level of mutual trust generated over the course of the campaign. A pleasure to be part of.”

At the launch of SHEmazing!TV S!Factor competition

Pictured at the S!Factor launch, Karl Tyndall, Brand Manager for Cadbury Èclairs and celebrity S!Factor judge Daniella Moyles

The S! FACTOR judging line-up included model, radio presenter and TV personality Daniella Moyles; Spin 1038 radio DJ – Sarina Bellissimo and IMAGE magazine’s beauty editor and owner of beauty-bootcamp, Liz Dwyer.

Speaking at the grand finale, S! FACTOR judge Daniella Moyles outlined what she was looking for in her search for the new SHEMAZING! TV presenter star, “The S! FACTOR competition really reminded me of my first experiences in front of camera, and the training and skills required to deliver a presenting segment in an engaging and natural manner. We really put the contestants through their paces and watched as they coped in varying high pressure scenarios. As a result, we (the judges) feel confident that we have chosen the person who demonstrated the necessary attributes for the exciting role of the next SHEmazing! TV presenter.”

To see the S! Factor judges’ interviews and more log on to